Ever Feel Like You Are Getting Plucked by Facebook?
Last week, Facebook's shares have dropped by a total of almost 7% on the back of very solid performance; As CNBC has reported, the platform's earnings have exceeded analyst expectations, and Facebook has added more users than Wall Street expected. So, what went wrong? Much like Jean-Baptiste Colbert reported in the 17th century, "the art of taxation consists in so plucking the goose as to procure the largest quantity of feathers with the least possible amount of hissing." Facebook have realised that the art of advertising is to input the greatest number of adverts into a news feed with the least possible amount of hissing. Nonetheless, Facebook's CFO Wehner claimed that they would continue to invest in new ad products, as well add engineering talent as part of their key investment priorities. The TJM take: Facebook are 2 years ahead of their rivals- targeting tech, but with the advert frequency growth drying up, user growth is starting to slow. Additionally, wit